Mirassol Futebol Clube
Mirassol Futebol Clube makes its debut in the Copa Libertadores with an innovative brand strategy. The team has started to explore new ways of building a brand, in an initiative that connects sports, identity, and market.
What happened?
The debut of Mirassol Futebol Clube in the Libertadores marked not only a sports advancement but also a strategic positioning movement.
Why is this important for Mirassol Futebol Clube?
The action materializes in a collaboration with the Acostamento brand, which uses symbolic elements of the club such as the lion, its mascot to translate values associated with Mirassol's recent trajectory.
What comes next?
The strategy is based on the concept of association between brand and experience. By integrating fashion and football, the initiative seeks to expand the club's reach and create new forms of engagement with the public.
| Strategy | Objective |
|---|---|
| Collaboration with Acostamento | Expand the club's reach |
| Integration of fashion and football | Create new forms of engagement with the public |
